A List Apart - Breaking out of the cubicle: The tale of one small Swiss company

Up until about 6 years ago, I was a typical cubicle worker in the advertising industry in New York. I had the nice title of creative director, a very decent salary and benefits, crazy working hours and little social life. I was far more intimate with my Mac than I was with my boyfriend.

Now it's 2001 and I am one of two people running a small company in the suburbs of Zürich, Switzerland. We are one of those independent dot-coms that is, knock on wood, doing fairly well despite the current gloomy news and our very small size.

Here is how we got to this point, which may be of interest to anyone who might be considering going independent too.

I have to say I was impressed with the engineering of their website - PRODOK Engineering, Switzerland: Smart Scripted Solutions. I hadn't realised until now how smart PDF can be. Their toolbox is impressive too ;-)