O'Reilly Network: The New Mac User

"I can't remember if I included this in my report or not, but Mac laptops (mostly iBooks) and OS X were very popular at the Think Conference I attended. Part of this is probably because a non-trivial number of attendees were Early Hackers and participated in the microcomputer home hobbyist period that lead directly into Wozniak and Jobs starting Apple. Wozniak is still god-like to many folks."